I have always been very much into sports. I come from Europe where all sort of sports are very popular including winter sports like skiing, modern snow kiting, and also water sports like sailing, windsurfing or even diving. The variety of sports gear is awesome. There are companies manufacturing very specialized products for the most challenging sports like mountaineering. The technology of textile industry has got many years experience and the advancement of this technology is really great.
So what about sports gear? First of all it is incredibly expensive, compering even to Europe. The choice is very average, the competition is not that great. There are only few main brands that offer variety of active wear or thermal underwear and majority of it is still manufactured in Asia. Local merino companies offer reasonably good quality, but in my opinion there is still space for good competition from Europe. And that was my main reason why I decided to bring the range of sports wear from the old continent.
There are few technological solutions that have not been available so far in Australia. One of them is seamless technology. Once you try on seamless active wear or thermal underwear you will never go back to standard clothes. The difference in comfort is really huge. There are no more bulky and irritating seams that are biting into your skin and cause irritation. Seamless garments don't even have tags. To minimize irritation all necessary care instructions are printed on the inside of all clothes.
So what have I introduced to Australia? First of all seamless technology and incredibly quality thermal fabrics that are different to what is already available on the market. I found producer in Europe that has got many years in textile industry and is making specialized products for very demanding athletes and average sport lovers. Those products are of the highest quality. To be competitive on the sport market small European companies have to invest in innovative technology and very high quality. The other product that I have decided to import from Europe are expedition down sleeping bags. They are specifically made for the most challenging conditions including winter alpine expeditions, demanding long time trekking where every gram counts. Those bags are exclusively made of the highest quality goose down and they loft exceptionally well, providing very good weight to warmth ratio.
Is there a demand for new and improved sport products in Australia? I personally think that there is. The more good products the better it simply is for the consumer. You obviously want the best choice of right garments when you are going shopping for something particular. There is nothing more frustrating than the lack of good quality products. The fact is, that if there is no competition the quality of service and product is not as great.
So what about sports gear? First of all it is incredibly expensive, compering even to Europe. The choice is very average, the competition is not that great. There are only few main brands that offer variety of active wear or thermal underwear and majority of it is still manufactured in Asia. Local merino companies offer reasonably good quality, but in my opinion there is still space for good competition from Europe. And that was my main reason why I decided to bring the range of sports wear from the old continent.
There are few technological solutions that have not been available so far in Australia. One of them is seamless technology. Once you try on seamless active wear or thermal underwear you will never go back to standard clothes. The difference in comfort is really huge. There are no more bulky and irritating seams that are biting into your skin and cause irritation. Seamless garments don't even have tags. To minimize irritation all necessary care instructions are printed on the inside of all clothes.
So what have I introduced to Australia? First of all seamless technology and incredibly quality thermal fabrics that are different to what is already available on the market. I found producer in Europe that has got many years in textile industry and is making specialized products for very demanding athletes and average sport lovers. Those products are of the highest quality. To be competitive on the sport market small European companies have to invest in innovative technology and very high quality. The other product that I have decided to import from Europe are expedition down sleeping bags. They are specifically made for the most challenging conditions including winter alpine expeditions, demanding long time trekking where every gram counts. Those bags are exclusively made of the highest quality goose down and they loft exceptionally well, providing very good weight to warmth ratio.
Is there a demand for new and improved sport products in Australia? I personally think that there is. The more good products the better it simply is for the consumer. You obviously want the best choice of right garments when you are going shopping for something particular. There is nothing more frustrating than the lack of good quality products. The fact is, that if there is no competition the quality of service and product is not as great.
About the Author:
Learn more about sports wear from a person that has visited almost the whole world and has got the best gear for the most challenging expeditions.
No comments:
Post a Comment