Bensimon Shoes where created by two brothers, Yves and Serge who opened their first store in Paris. They had come into the clothing business because their grandfather imported second hand clothing from America after the war. They learned the business at his store on the outskirts of Paris and eventually opened their own specializing in army surplus.
They went all over the world in the beginning looking for old uniforms and work clothes that could be improved by adding a few details and reworking others. They eventually came across 100,000 white sneakers that where intended for military training and this would end up transforming their business.
By dyeing the tennis shoes in many different colors they created a crave for these simple but now somehow unique items. From here on they would go on to create many different divisions from furnishings to fragrances but their footware is what would really make their name known. Its inimitable style has come to be known across the world and popular in the most exclusive circles.
They have become a favorite of many celebrities for their chic French stylishness. There are many American actresses for whom they have become a favorite. These include Cameron Diaz, Liv Tyler and Kerri Russel. Icon figures such as Princess Diana and Bridgette Bardot have all been seen wearing them.
They are suited to all generations and are not specific to any style which is why they go so well with anything. They can be worn with jeans or shorts or even a skirt and they can be matched to smart or casual. There is a less extensive range for men and you will love the range for children.
Traveling the world to find clothing is part of what Serge believes is what inspires their design. This is combined by the influences of art and literature he says that it is not his intention to impose a brand or style on anyone but to allow them to bring out their own personality. The ethic is simplicity and authenticity that creates emotion at the same time.
It has been 25 years since the humble beginnings of Bensimon Shoes and in that time they have become a staple of many women's wardrobes. Although they are completely comfortable and casual they still have an elegant style that will suit any mood. Although their creation is a reflection of passion and emotion they still allow a complete expression of your own personality.
They went all over the world in the beginning looking for old uniforms and work clothes that could be improved by adding a few details and reworking others. They eventually came across 100,000 white sneakers that where intended for military training and this would end up transforming their business.
By dyeing the tennis shoes in many different colors they created a crave for these simple but now somehow unique items. From here on they would go on to create many different divisions from furnishings to fragrances but their footware is what would really make their name known. Its inimitable style has come to be known across the world and popular in the most exclusive circles.
They have become a favorite of many celebrities for their chic French stylishness. There are many American actresses for whom they have become a favorite. These include Cameron Diaz, Liv Tyler and Kerri Russel. Icon figures such as Princess Diana and Bridgette Bardot have all been seen wearing them.
They are suited to all generations and are not specific to any style which is why they go so well with anything. They can be worn with jeans or shorts or even a skirt and they can be matched to smart or casual. There is a less extensive range for men and you will love the range for children.
Traveling the world to find clothing is part of what Serge believes is what inspires their design. This is combined by the influences of art and literature he says that it is not his intention to impose a brand or style on anyone but to allow them to bring out their own personality. The ethic is simplicity and authenticity that creates emotion at the same time.
It has been 25 years since the humble beginnings of Bensimon Shoes and in that time they have become a staple of many women's wardrobes. Although they are completely comfortable and casual they still have an elegant style that will suit any mood. Although their creation is a reflection of passion and emotion they still allow a complete expression of your own personality.
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