Thursday, 6 December 2012

Marketing City Bikes Toward Kids

By Rob Sutter


At the risk of sounding like an old man, I don't feel as though kids today get out as much. While I enjoyed my video games even back then, I was able to take part in outdoor activities such as going to a park or being with my friends at a playground. Cycling was also a pastime of mine if I was able to get my dad to ride with me. Today, I think more kids need to have city bikes and enjoy them for all that they are worth, which is a lot.

One of the major notes to focus on when it comes to city bikes is their amount of benefits for one's body. Companies such as Linus sell bicycles of practically all types imaginable but the organization also focuses on cycling as a form of travel. There are a great number of positives to count, such as prolonged riding leading to a greater number of calories burned. If you ask me, this trumps utilizing a car by a mile. Kids are definitely going to need a bit more convincing, though.

I'm not going to kid anyone: the Internet and video games can be quite enjoyable and they certainly have sapped more time out of my life than I'd like to admit. However, should kids spend the entirety of their lives surrounded by technology, never once taking to the outside world? In my mind, this can harm kids more than benefit them, which again makes me sound like an old-timer. How could this sort of attraction be diminished in favor of biking?

Commuter biking should be looked at because it clearly demonstrates the positives bicycles can have apart from keeping in shape. For one, those who utilize these very machines find themselves getting around faster especially in packed areas like cities. What is probably even more fulfilling is using these bikes in an environment with others. You will constantly find yourself traveling on bicycle with other people and that sense of unity is pretty neat in its own right.

I believe that it wouldn't be too hard for that unified feeling to carry over to a group from school, either. Imagine a group of children coming together from school, each one with a bike, in order to assemble a group. If enough people do something, then it's almost a given that a snowball effect could form. If the great amount of positives beforehand weren't enough to sway an opinion, maybe being able to hang out with friends and classmates will.




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