Tuesday, 2 July 2013

Using Sports Inflatables To Increase Game Attendance

By Stacey Massey


Promotion is an important part of high school, college and professional sports. Without it, there would be no way to increase crowd attendance. Without fans in the seats, it is impossible to generate money for the sports program and over time the program starts to suffer. Sports inflatables are a great promotional tool that draw new people out to games for entertainment.

Inflatable sports tunnels are very popular in high school and college level sporting events. They are often seen used during football, soccer, basketball, and hockey games. The home team runs down the tunnel during their entrance and bursts forth on to the playing area. The entrance is usually surprising and immediately brings fans to their feet with loud cheers.

Local sponsor ads can be posted on the inflatable tunnel, which gives them increased exposure. A fun piece of equipment for the fans also becomes an effective marketing tool at the same time. Sponsors pay to have their ads displayed, which increased the generated income for the program.

Another popular option is inflatable tents. They can be seen at sporting events of all types. They can be set up quickly and an exclusive area for the fans is instantly created. They also make a great area to do an autograph signing with players. You can also place sponsor advertisements on these items and increase potential sponsorship exposure even further.

Inflatable batting cages are often seen set up near baseball games. These interactive options allow the fans to show off their skills and participate in a fun activity. A fee can be charged for this activity or it can be used as a means of giving away prizes. Some great prize options include free tickets, team gear and of course cash. These types of activities can draw out a large crowd and get them more involved with a team, which in turn fills the stands.

Inflatables are convenient enough to use during home or away games. Once deflated and folded up, they are small to transport. While on the road, they can provide a boost to visiting team attendance. Home game sales are always much easier to get and have the greatest financial benefit, but teams still need their fans while they are playing in other cities.

Local media outlets usually love events with inflatables. By using a tunnel for the team entrance and a tent for an autograph signing, you increase the chances of media exposure. A news segment about the team increases their exposure, in return, and generates increased interest in attending games.

Sports inflatables are a cheap investment that can be used for many years of promotion and marketing. With proper care and storage, they should last for a long time, before they need replacing. They create exciting experiences for the fans and provide interactive fun for ticket holders of all ages. They also generate a substantial amount of income through the display of sponsor advertising. Many new sponsors can be found when new methods of advertising are presented to them.




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