Everywhere we look, businesses are closing down, people are losing jobs and some are down-sizing. Numerous industries have taken a beating. That is not exactly the case with the surf industry. This industry is on the rise and looks like it will continue to do so.
In a time of financial turmoil the surf industry has not felt the blow like other industries have. This could be the result of the passion of the surfer. He has chosen this hobby not only as a pastime but a lifestyle. He lives, breaths and dreams about the crest of that next wave.
The surfer feels excitement when he is out there but he also feels a calmness or peace that can't really be explained. This desire and hunger keeps them going back to the beach and back to the surf shop to buy the things they need to conquer the wave.
They need the surfboard, the wax, the wet-suit, the board shorts. They also desire the trendy things when they are on land too. The surfer has an individual style that is unmatched. They are loyal to surfing which makes them a loyal consumer to this industry.
There has been a great increase in surfers over the last twenty years. The number of people that have joined this group have doubled. The increase in surfers offers an increase in retailers and sales. To those that love the sport they will continue to help the industry have financial security. Times might be hard, but this is what they know. This is an escape from the everyday problems of life to a calmer peaceful place.
Look at a crowd of people and you can pick out the surfer. With the laid back type of personality, he shouldn't be too hard to spot. The industry knows this and they put the retail out there to catch the surfer's eye. Expos are held for manufactures and retailers to get merchandise out there to be seen. Demonstrations of the products are held and awards are given. This is an exciting event.
It is good to know that even with all the financial set-back our country has seen over the last couple of years, we still can enjoy our hobbies. We can still escape to the place that makes us feel alive if we need to. Whatever that longing maybe, we search it out and just like the surfer we make sure we keep that in our lives.
In a time of financial turmoil the surf industry has not felt the blow like other industries have. This could be the result of the passion of the surfer. He has chosen this hobby not only as a pastime but a lifestyle. He lives, breaths and dreams about the crest of that next wave.
The surfer feels excitement when he is out there but he also feels a calmness or peace that can't really be explained. This desire and hunger keeps them going back to the beach and back to the surf shop to buy the things they need to conquer the wave.
They need the surfboard, the wax, the wet-suit, the board shorts. They also desire the trendy things when they are on land too. The surfer has an individual style that is unmatched. They are loyal to surfing which makes them a loyal consumer to this industry.
There has been a great increase in surfers over the last twenty years. The number of people that have joined this group have doubled. The increase in surfers offers an increase in retailers and sales. To those that love the sport they will continue to help the industry have financial security. Times might be hard, but this is what they know. This is an escape from the everyday problems of life to a calmer peaceful place.
Look at a crowd of people and you can pick out the surfer. With the laid back type of personality, he shouldn't be too hard to spot. The industry knows this and they put the retail out there to catch the surfer's eye. Expos are held for manufactures and retailers to get merchandise out there to be seen. Demonstrations of the products are held and awards are given. This is an exciting event.
It is good to know that even with all the financial set-back our country has seen over the last couple of years, we still can enjoy our hobbies. We can still escape to the place that makes us feel alive if we need to. Whatever that longing maybe, we search it out and just like the surfer we make sure we keep that in our lives.
About the Author:
Surf ski paddling is a fantastic way to get healthy and have a blast. Byron Jonas understands just how much work it takes to master surf ski technique though.
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